Guide · Updated on October 13, 2026

Turn a podcast episode into LinkedIn posts: a guide

You already recorded the hour. The problem is that an hour of talking sits in one feed while the buyers you recorded it for are scrolling LinkedIn. Here is the process for getting a month of posts back out of a single episode — the same one we run at Kratisto, written so you can do it by hand if you would rather keep the evenings.

Step 1: get the words out of the recording

Everything starts with a transcript. You cannot mine an audio file by scanning it; you need the text. Any transcription tool will do, and most podcast hosts export one for episodes recorded on their platform. The transcript is the raw material for every post you will write this month, so get the full episode, not highlights.

Read the transcript once with a pen (real or digital) and mark two things: moments where you said something you have never said that way before, and moments where you answered a question a customer actually asks. Those marks are the month's content. On a typical 45-minute episode you will mark eight to fifteen spots — more than enough.

Step 2: turn marks into post shapes

Most marked passages become one of four post shapes, and it helps to know which shape you are writing before you write it:

• The number. You said something quantified — a margin, a churn figure, hours saved. Lead with the number, then the one-sentence story behind it.
• The contrarian take. “Everyone says X. We stopped doing X.” You almost certainly argued against conventional wisdom somewhere in the episode; that argument is a post.
• The story. A client call, a mistake, a pivot. Tell it in the episode's own sequence: situation, complication, what you did, what happened.
• The answered question. A buyer's question you answered on air. Restate the question, give the answer, keep it short.

Write each post in your own phrases. The transcript is a cheat sheet for your actual vocabulary — if you said “the pipeline was a leaky bucket,” do not polish it into “revenue attrition challenges.” The words that come out of your mouth are the ones your buyers will recognize you by.

Step 3: spread them across the month

Twelve posts across four weeks means three a week — not twelve in the week you feel inspired. Put the strongest story in week one (first impressions compound), a contrarian take in week two when people start recognizing you, and alternate numbers and questions after that. Two shapes should never run back to back on consecutive days; the feed reads as repetitive even when the content is not.

What this costs in time, honestly

Doing it yourself: a transcript, an evening of marking and drafting, and the discipline to keep posting when the month gets busy. A freelancer who does it for you typically charges $500 to $2,000 a month and needs a briefing. A tool like OpusClip or Castmagic is cheaper, but hands you a pile of raw output you still have to pick, fix and schedule. And the most common option costs nothing: nothing gets posted, and the hour dies on one feed.

Kratisto is the done-for-you version of exactly this process: paste one episode link and get twelve LinkedIn posts, eight clip picks with timestamps, and four newsletters laid out on a dated calendar, written from your recording in your own words, for $149 a month. The honest trade-offs: it works from one recording per month, and it does not produce video files — clip picks give you exact start and end points to cut in any editor. If you want to see the quality before paying, make a free sample from a real episode — no card, no trial, it just builds the sample.

Kratisto itself is built and run by AI agents on NanoCorp, which is why a one-founder company can deliver a done-for-you service at this price. The overview of how the whole thing works is on the front page.